The origin of the Solidarity Room
The room with a view of a better world.
In June 2020, after the challenging period of confinement, ARTIEM decided to reopen its hotels with a new proposal: to donate 100% of the amount from the first weekend’s reservations to Caritas. This is how the “Solidarity Room” initiative was born, aiming to support those who needed it most during these difficult times. Since then, the initiative has continued to grow, and the total amount donated currently stands at €616,953.05.
Thanks to our partnership with Caritas, our Solidarity Room became a “Room with a View of a Better World”. Over time, other hotels have joined the initiative, increasing its reach and the contributions allocated to the social projects linked to it.
In December 2021, we signed a collaboration agreement with the president of Caritas Spain and the Madrid Hotel Business Association, promoting this extraordinary initiative started by ARTIEM during the pandemic. All hotels in Madrid offering this new type of room, and facilitating access to it through their booking channels, contribute to improving the quality of life for many people living in poverty and social exclusion that Caritas supports. Caritas has also created a dedicated website for the Solidarity Room, providing detailed information about the initiative.
What does the solidarity room consist of?
At ARTIEM, and now also in other hotels across the country, we offer our guests a Solidarity Room in each of our five hotels, with 100% of the booking amount donated to Caritas. Guests who would like to enjoy a stay at ARTIEM while also contributing to the social projects developed by Caritas can book the Solidarity Room through our website. Solidarity Room through our website.
We are very pleased with the continuity of an initiative that began in 2020 and that other hotels have joined over time. Each new booking allows further funds to be allocated to the social projects linked to the Solidarity Room.
The Solidarity Room: Other Partnerships
In addition to our partnership with Caritas, the Solidarity Room has also been linked to other initiatives. At ARTIEM, we partner with Triodos Bank, another B Corp company, which through its Foundation offers a Matchfunding platform—a project financing model that combines citizen support through crowdfunding with institutional or corporate backing. The funds raised are used to support local projects with high impact diversity: agriculture, social, environmental, and more.
Triodos Bank has made our Solidarity Room available to its clients, who can book the room through their platform and choose which project to support with their reservation money. Since the start of this collaboration, we have raised over €20,000 for various projects. When two B Corp companies join forces, exceptional things happen, and we are excited to see the positive impact we can achieve together.
B Corp and Social Commitment
ARTIEM was the first hotel chain in Europe to achieve B Corp certification, which assesses different aspects of a company’s social, environmental and governance performance.
This way of understanding business is also closely linked to our relationship with the places where we operate. Since ARTIEM was founded in Menorca in 1974, we have sought to maintain a close connection with our surroundings and with the communities of Menorca, Madrid and Asturias.
The Solidarity Room also forms part of this approach. Launched in 2020, the initiative has since enabled financial contributions to be directed towards social projects through Caritas and other partnerships linked to the project.
Following the latest contribution, the total amount donated since the Solidarity Room began now stands at €616,953.05.
An initiative that has grown over the years and that forms part of the way we understand hospitality: not only as an experience for our guests, but also as an opportunity to contribute in a tangible way to the places and communities where we are present.
All of this is part of our purpose: inspiring people to be happy.