Artiem “Fresh People” Hotels expand into northern Spain with the Bal Hotel Spa Business & Leisure, in Quintueles (Asturias)

Mahón, 21 December 2017. Starting January 2018, Artiem Fresh People Hotels will operate the Bal Hotel Spa Business & Leisure, in Quintueles, Asturias. The Menorcan hotel group has chosen a luxury hotel, situated in the midst of nature yet just ten minutes from the heart of Gijón, to begin its expansion into northern Spain.


As well as its location – Asturias perfectly fits the value proposition of Artiem Fresh People Hotels – the chosen five-star establishment has 45 fully equipped rooms, a restaurant (Restaurant Doble Q), bar (Piano Bar), two meeting rooms, a complete spa, gym, three paddle courts, parking and a splendid garden.

All of these features make Bal Hotel Spa Business & Leisure the perfect candidate to join Artiem Fresh People Hotels. Our business philosophy is based on wellness, ecology and fresh people, imbuing the hotels in this Menorcan chain with their own striking personality.

“Artiem’s CEO, José Guillermo Díaz Montañes, and the Director of Artiem Madrid, Guillermo Díaz, both travelled up to bring a warm welcome to the Bal Hotel team.” With this operation, Artiem “Fresh People” Hotels adds another establishment to the four that comprise the group, three located in Menorca and one in Madrid. This consolidates our growth strategy while remaining faithful to our value proposition and management model.

In this sense, the Menorcan group will devote the first year of operation to communicating this value proposition and management model to the staff, who it welcomes as the hotel’s star asset. Meanwhile, it will evaluate whether investments are required to adapt the hotel to the Artiem philosophy. Any such investment measures, or change of hotel name, will not be undertaken until 2019, since ARTIEM will keep on relying on GAT, its current management, thereby ensuring continuity until it is ready to implement its own model.

Artiem Fresh People Hotels

Artiem Hotels is a family company founded in Menorca in 1974. Its hotel management philosophy is based on achieving prosperity in its surroundings and all of the stakeholders linked to the company. To achieve this goal, Artiem Hotels has developed a management model
that places the emphasis on the well-being of its people – Fresh People – both its guests and the professionals who collaborate with the company. It furthermore contributes to its environment, expressed as the set of innovative actions and processes tending towards sustainability, which the firm summarises in the word “Aportam” (“we provide” in Menorcan).

Under this business philosophy, which has earned it diverse accolades, including Best Workplace, from Great Place to Work Spain, Artiem Fresh People Hotels currently has four establishments, three in Menorca – the Capri, Audax and Carlos III – and one in the Spanish
capital, Artiem Madrid.

2018 promises to be a thrilling year for the Artiem family.